The Reasons Why People Buy Expensive Items
This article will educate you to the answers as to why people tend to purchase Luxus-Marken (luxury brands) even though there are cheaper options. This idea may not have been thought of by many which make it all the more reason for you to learn it.
Researchers have done a lot of studies in order to solve this question. A study made by a French philosopher who goes by the name Pierre Bourdieu showed that purchasing Luxus-Marken is a part of our social conditioning. Purchasing Luxus-Marken help us in conveying to the people we know that we have a different class or distinction among them. Get to know more about what he has to say and check it out!
They have meanings to each individual. Every purchase that we make, even the places we visit all have a symbolic meaning. For example, you may give it as a gift in celebration of your wedding anniversary.
Many believe that luxury items have a longer lifespan than cheaper items. This is due to the fact that luxury goods are made from high-quality materials. To elaborate, you have the freedom to choose between a cheap bag from a luxury bag but with a luxury bag you will be ensured that it would last longer.
Designs from luxury brands are more eye-catching. They are good options for fashion conscious individuals. By having an expensive dress, you are able to stand out more in a party or the risk of running into someone wearing the same dress is unlikely.
Another study from researchers Hudders and Pandelaere showed that women tend to purchase luxury brands to boost their self-esteem and status. It was even found out that women go through the effort of spending a ton of money on these luxury brands in order for their man not to get stolen. For more information about it go here!
By purchasing luxury brands, we are able to give ourselves a reward. Through our hard earned money, the luxury items serve as a trophy to those overtime work. Majority of us are able to do this because luxury brands are made more accessible on the internet. You just have to own the right amount of money to enjoy it.
You will not be in risk of purchasing a fake that may harm you. A good example is cosmetic products from luxury brands. You will be ensured that it was made from non-hazardous chemicals or materials. This is due to the fact that luxury brands make sure that they perfect the item before releasing it to the market. Cheaper brands will not assure you this.
Finally, people from different cultures or backgrounds may have varying reasons as to why they prefer to purchase luxury brands. Studies showed that Germans and Italians purchase luxury brands to put an emphasis on quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.